The K-Pop Noodle Shop
The k-POP noodle shop Maggi UK đź’ś4 days of K-POP heavenđź’ś8000 samples servedđź’ś3 headline creators Objective To launch Maggi’s new Korean inspired noodle range through an immersive brand experience that drove product trial, generated PR buzz and introduced the range to a younger, K-culture audience. With no above the line campaign support, the activation needed…