British Land
🎲 851 players
🎲 3 London campuses
🎲 9 WEEKS OF GAME TIME
We brought supersized fun to British Land’s London campuses with Lifesize London, an interactive summer activation that transformed familiar games into larger-than-life experiences. Taking over Paddington Central, Regent’s Place and Broadgate, the campaign encouraged occupiers to step away from their desks, get competitive and connect with colleagues through a series of playful challenges.
BIG GAMES, BIGGER COMPETITION
With oversized game boards, engaging hosts and a live leaderboard, Lifesize London brought friendly competition to the workplace, encouraging teams to get involved and battle it out for the top spot.
THE HIGHLIGHTS
❤️ THREE CAMPUSES, ONE BIG EXPERIENCE
A flexible, modular installation adapted to three different London locations, bringing a consistent experience to each campus.
❤️ BRINGING PEOPLE TOGETHER
Simple, interactive gameplay encouraged colleagues to connect, compete and enjoy a little lighthearted fun during the working day.
❤️ MORE THAN JUST GAMES
A supporting programme of cheese and wine tastings, cocktail masterclasses and creative workshops gave occupiers even more reasons to get involved.
THE REsults
🎉255 Paddington Central players
🎉279 Regent’s Place players
🎉317 Broadgate players
DON’T JUST TAKE OUR WORD FOR IT…
“Excellent event. Loved the equipment and setup, the overall feel and ability to involve teams together. The staff were really amazing and made sure we all had fun!”
With 851 players across three campuses, strong occupier feedback and a well-received programme of workshops, Lifesize London proved that a little friendly competition goes a long way.
