The Leadenhall Building
Objective
Leadenhall Live 2025 set out to transform the iconic Leadenhall Building into more than just a workplace. The goal was to break down the boundaries of the Square Mile, creating an open and inclusive “village square” in the Undercroft. By prioritising self within the working day, the campaign aimed to:
✅ Maximise participation and drive footfall
✅ Boost brand recognition for The Leadenhall Building (TLB)
✅ Increase engagement across digital platforms
✅ Drive app downloads
✅ Lay award-winning foundations for future editions
Solution
We created and curated the first ever edition of Leadenhall Live ! A dynamic mix of art, thought leadership, wellness, and live performance. Accessible to everyone, it redefined the City experience by removing “invite-only” barriers and creating a micro-community with The Leadenhall Building at its heart.
The programme blended wellness sessions, thought-provoking talks, and feel-good entertainment, from Aerial Yoga and SoulCycle pop-ups to transformative breathwork set to live harp music. Highlights included Jamie Laing sharing his personal mental health journey, a Sofar Sounds takeover showcasing emerging artists, and unforgettable moments like an energising drag act descending the building’s iconic escalators.
Sponsorship from The Leadenhall Building, Eastern City, Link LGBTQ+, JPC, Antidote and Brompton ensured delivery at the highest standard. The event also championed charity, raising awareness and donations for Providence Row.
Challenges
Delivering an open-access programme in a traditionally private, corporate environment required us to rethink space, logistics, and audience flow. Securing high-quality practitioners while maintaining accessibility for diverse audiences, including neurodiverse guests, demanded careful curation and attentive event staffing. Sponsorship was also critical in ensuring the minimum programme could be delivered at a premium level.
REsults
Leadenhall Live 2025 exceeded expectations, delivering both hard metrics and unforgettable cultural moments.
✅ +28.8% uplift in app downloads (256 new users)
✅ +46% growth in LinkedIn followers (663 new connections)
✅ +98% increase in impressions (7,842 more people reached)
✅ +40% growth in CheesegraterLDN followers (840 new)
✅ 102,534 campaign social media views
Beyond the data, the campaign transformed the Undercroft into a thriving hub, attracting thousands of visitors and cementing TLB’s role as a champion of community and wellbeing in the City. Memorable highlights — from Jamie Laing’s personal mental health talk to a drag act descending the escalators — generated press-worthy moments and lasting emotional impact.
With sponsorship secured, charity partnerships activated, and high-quality programming delivered, Leadenhall Live 2025 not only met but surpassed its KPIs, leaving a strong foundation for future editions.
We’re proud to announce that Leadenhall Live has been shortlisted in several categories at The National Outdoor Events Association awards 2025:
💛 The Placemaking Award
💛 Small Event of The Year Award
💛 Event of The Year Award
Services
Strategy
Designed a campaign that positioned The Leadenhall Building as a community hub, focusing on accessibility, inclusivity, and ROI.
Ideation
Curated a diverse programme of art, music, wellness, and thought leadership to engage City audiences in unexpected ways
Project Management
Managed the full pre, live and post event, coordinating stakeholders, sponsors, and practitioners to deliver a seamless activation across multiple spaces.
PRODUCTION
Transformed the Undercroft into a vibrant “village square,” managing build, tech, and live execution to the highest standard.