PLANT GIVEAWAY
14,500 plants
13 buildings
3 campuses
Objective
To promote sustainability, community and app engagement for one of the largest property companies who creates, owns and manages some of the UK’s best and most sustainable real estate.
Delivery number 10 working on this project with the team at British Land and it was the biggest one yet; 14,500 air-purifying plants distributed across 13 buildings, on 3 campuses in 5 days by 90 members of Chilled team. Encouraging the occupiers to green their spaces and reap the benefits of biophilia by improving both air quality and general well-being
Solution
A goal of ours year on year has been to build on our sustainable creds. From 2017 to 2024:
we’ve moved from simply selecting air purifying plants to choosing British grown, peat free soil plants.
Removing single use plastic from the project entirely down to the cable ties, from handing out plants in plastic growers pots, to coconut pots, to pots produced using renewable energy and made from recycled plastic.
To support our sustainability goals, we heavily consolidated our deliveries. Merging giveaways onto as few dates as possible to lower the number of vehicles delivering plants and basing order quantities on the number to fill a van instead of sending out part filled vehicles. Our goal for 2025 is to have carbon neutral deliveries.
Challenges
Footfall was a little unpredictable which led to a drop resulting in a surplus of plants, necessitating an additional giveaway day. Within 24 hours, we booked a team, secured last minute permits, laundered uniform, and executed the extra day seamlessly. This swift response was facilitated by a contingency plan included in our budget.
Our original plan was to use pots made from waste plastic collected on our campuses as a truly full circle moment to give them their third life. However, due to constraints to budget and time, we opted for recycled plastic Elho pots, which still underscored the eco-friendly message behind the campaign.
REsults
One of our most sustainable giveaways yet; a cohesive blend from both event delivery to delivering on a site which is the largest architectural use of EFC concrete in the Northern Hemisphere.
Some fantastic stats and feedback
Increase in My Campus users by 22%
61% of users at Paddington Central were active during the Plant Giveaway
50% of users across all sites were active during the Plant Giveaway
Number of users increased per campus 33% RP, 19% PC & 21% BG
Services
IDEATION
Building on previous years activity and enhancing the entire campaign.
BRAND AMBASSADOR
90 team members delivering across 3 sites and trained in using and troubleshooting each campus app.
Activation
One of the most successful and anticipated activations on campus.
project management
End to end management; from ideation for the campaign, logistics, supplier sourcing and managing and onsite management.
logistics
Comprehensive logistics plans (delivery and collection) for 13 different buildings while keeping it sustainable.
sustainability
Maximum consideration and KPI as to how sustainable the project can grow to be
Public realm
Consideration of working in a public space with no negative impact.