To build excitement from the outset, guests received a beautifully designed RSVP package containing event details alongside a mystery key. The invitation encouraged attendees to bring the key with them on the evening, creating intrigue and anticipation while introducing the hotel’s rich narrative inspired by the iconic bowler hat, or “Derby”, and the heritage of The City.

The guest experience began in the stunning surroundings of St Dunstan in the East Church Garden, where attendees were welcomed with drinks amongst the historic ruins. Taking inspiration from The Derby’s branding, we projected a bespoke leopard print pattern onto the historic stone walls, creating a striking visual contrast between contemporary design and heritage architecture. Guests enjoyed live music from pianist Patrick Keyz, dressed in a custom glitter suit and bowler hat, while our roaming character, Sir John Rycrofte, brought the hotel’s story to life through engaging interactions and storytelling.

A vibrant British spring floral archway marked the entrance to the hotel, creating a seamless transition into the property. Inside, guests could capture branded content at a dramatic draped fabric photo installation featuring The Derby London City logo.

Throughout the evening, guided hotel tours offered attendees an exclusive first look at the property’s interiors, amenities and design details. Guests who completed the tour were invited to use their mystery key at the bespoke Treasury Wall, unlocking a hidden compartment containing curated bounce-back vouchers for local City attractions, further strengthening the hotel’s connection to its surrounding neighbourhood.

The immersive experience was complemented by a live jazz quartet, a party poet and illustrator creating personalised keepsakes, and a striking “living table” performer serving drinks from a bespoke crushed green velvet costume designed to reflect the hotel’s colour palette and refined aesthetic.